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Brands Need Tougher Contracts To Combat Fraud

  • Campaign, Tuesday, June 7, 2016 6:11 AM

The World Federation of Advertisers has urged members to demand tougher contracts with agencies and marketing technology vendors to reduce their vulnerability to ad fraud, which it claims accounts for 30% of the online advertising market. The global advertiser body has accused the online marketing ecosystem of failing to reduce ad fraud and is advising marketers to revise contracts.

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