Hearst Newspapers Digital today announced new hires to its team of senior executives, including the appointment of former Tribune Publishing vice president Esfand Pourmand to senior vice president of revenue.

In the newly created role of SVP of revenue at Hearst, Pourmand will grow Hearst Newspapers’ portfolio of digital subscription products, developing new revenue-focused products and expanding Hearst’s leadership in data-driven product development and digital marketing, per the company.

Pourmand has been vice president of product management and consumer revenue at Tribune Publishing since February.

Tribune Publishing has been at the center of a media company standoff with Gannett, the publisher of USA Today. Though Tribune rejected Gannett’s $864 million takeover bid last month, Gannett doubled down, once a large number of shareholders withheld support for Tribune’s board nominees last week. On Tuesday, Gannett again made clear their intention to acquire Tribune Publishing — but that the clock is ticking on their offer.

Hearst Newspapers Digital also hired former New York Times executive Fergal Carr to the new position of senior vice president of consumer product. He will be responsible for overseeing digital innovation in user experience, immersive advertising and distributed content and products.

Both Carr and Pourmand will be based in New York and report to Hearst Newspapers Digital president Robertson Barrett beginning in mid-June.

Hearst Newspapers president Mark Aldam stated: “Rob’s new leadership team will help us evolve our Web and mobile properties into a robust portfolio of diversified subscription and free digital businesses.”

According to Barrett, Carr will also work on “cross-pollinating the technology on the editorial and advertising sides.”

Carr added that he looks forward to spearheading "pairing intuitive and elegant interfaces with engaging advertising products, enhanced by user data.”

Hearst Newspapers Digital has also promoted Karen Brophy to senior vice president of strategy and operations. She will oversee daily operations and major growth initiatives, including integration of ecommerce and video into the newspaper properties.