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Google Analytics Begins Breaking Out IOS Traffic By Model

Marketing Land reports that if you’re a Google Analytics user and you’d like to know which iOS models and devices your visitors are using, there’s good news and bad news. "The good news: When it can, Google Analytics is now breaking out specific iPhone and iPad models and listing them separately in the Audience > Mobile > Devices report. The bad? The 'when it can' part of that equates to 'very rarely' right now. A Google spokesperson tells us that the company recently began to notice a small amount of iOS that included a different user agent — one that specifically indicated the device and model. So, when it sees this user agent, Google Analytics is now distinguishing iOS traffic by device and model."

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