What Is So Hard About Implementing Machine Learning?

Giving up control and selling the sales team represent some of the biggest challenges to implementing machine learning into email marketing. Or so say Jennifer Muse, Senior Director, Email Product Marketing, Lifescript Jon Weiss, Director, Email Marketing Operations, Sirius XM Radio moderator Chris Marriott, Senior Vice President of Strategic Partnerships, CertainSource at last week's Email Insider Summit.

For the complete video of this and other sessions from MediaPost's Email Insider Summit, go to the event agenda.

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