Around the Net
Marketers Don't Feel Ready For GDPR Regulations
- Marketing Week, Monday, June 20, 2016 7:21 AM
Many marketers feel "unprepared" for the newly passed EU General Data Protection Regulation (GDPR) and believe senior management must take responsibility to ensure their business is ready to adapt, new research says. The research by the Direct Marketing Association (DMA) shows widespread awareness of the incoming changes, with just 6% of marketers reporting "no awareness."
