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Build Brand Advocates By Segmenting Email Lists

  • Forbes, Monday, June 20, 2016 11:11 AM
To turn first-time customers into lifetime advocates, businesses must stop treating their email subscribers like one homogenous group. Splitting up your database into groups with similar characteristics allows for targeted messaging that is more valuable to specific groups of subscribers. This segmentation allows you to determine which topics resonate best with your target audiences.

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