I'm not a basketball follower, but how can you not be happy for
the fans in Cleveland? The Cavaliers' win over the Golden State Warriors ended the 52-year streak since the city won a sports championship. Nike
launched "Worth The Wait," a 60-second ad
that pays tribute to the city's long-suffering fans, some unsure of how to react to an event that most have never experienced in
their lifetime. As a Mets fan, I can relate on a certain level. Fans are shown watching the game on a bus or with family and friends or listening to the game while working. Each resident has the same
reaction: shock and awe and a stunned silence. The spot ends with fans crying and a young Cavs fan screaming with joy. Team players Kyrie Irving, Kevin Love, J.R. Smith and LeBron James can be seen in
the ad, but the spot is more about the fans than players. Wieden+Kennedy Portland
created the campaign.