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Too Many Brands Doing VR Just To Say They Are Doing VR, Google Claims

Speaking at an event held at the YouTube Beach in Cannes, Aaron Luber, head of Google VR partnerships, said one of the biggest mistakes that brands, and other content producers, make is to overthink VR. “Lots of brands think they need to do [a video] in VR just to say they are doing it in VR. They need to think about why they are making a VR video in the first place,” he said.

Read the whole story at Marketing Week »

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