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Alcohol Concern Worried By Frequency Of Euro 2016 Alcohol Advertising

  • Campaign, Monday, June 27, 2016 7:28 AM

Alcohol Concern said alcohol-related marketing was seen 392 times over five games at an average of 78.4 a game, or once every 72 seconds. This happened despite French laws banning alcohol sponsorship of sporting events and alcohol ads on television. Carlsberg replaced its brand name on pitch-side digital boards with its well-known "Probably" slogan.

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