Around the Net
One In Ten Block Ads On Mobile Devices, IAB Reveals
- The Drum, Wednesday, June 29, 2016 8:04 AM
One in ten UK mobile users are blocking ads, according to the IAB, which has today launched a study that further advises advertisers on how best to communicate with consumers on such devices. Tellingly, the report claims 10% of UK mobile users block ads on their devices, with "Millennials" accounting for two-thirds (63%) of this number.
