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One In Ten Block Ads On Mobile Devices, IAB Reveals

  • The Drum, Wednesday, June 29, 2016 8:04 AM

One in ten UK mobile users are blocking ads, according to the IAB, which has today launched a study that further advises advertisers on how best to communicate with consumers on such devices. Tellingly, the report claims 10% of UK mobile users block ads on their devices, with "Millennials" accounting for two-thirds (63%) of this number.

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