If influencers are the way to a young consumer’s heart, why not make a video creation platform that allows advertisers to use them easier?
That must have been part of the thinking behind Showbox for Brands, that, like the name says, lets brands and marketers easily craft custom videos in minutes without a lot-- or even any--production experience. Showbox hooks up clients with multi-channel networks like BroadbandTV, Awesomeness TV and Fullscreen connects talent from those places to brands, and also offers video clips from Shutterstock and Getty.
The platform’s major attributes appear to be speed, ease and acting as a conduit between brands and influencers. There’s a basic pledge the videos influencers tomake maintain brand integrity.
Showbox for Brands has three prongs. Brand Suite lets a brand’s own marketing department scale their own campaigns using customized video packages and templated episodic structure. User Generated Content Campaigns is a white label concept that lets brands’ fans to create branded videos with a dashboard that monitors results. The Influencer Engagement offshoot relies on partnerships with those big MCNs that help provide the best influencer for the product.
Tel Aviv-based Showbox unveiled the Brands concept on Wednesday, and in so doing trotted out these connect-the-dots facts: Content marketing is becoming a staple of social media; marketers are embracing it and brands are pumping money into it.
Showbox is a cloud-based full cycle video production tool whose clients include Entrepreneur, L’Oreal, Dog.TV, Broadband TV, Fullscreen, AwesomenessTV, BuzzMyVideo, and more. It enables brands to fully control who their creators are, what type of content they’re creating and how their brand is going to appear within the video created.
Showbox enables brands to fully control who their creators are, what type of content they’re creating and how their brand is going to appear within the video created. Showbox for brands, as a full cycle videos solution, enables brands to scale video creation by their in house teams and influencers.
What make this so exciting is that brands can now make creative video content a core component of their strategy under budget and at scale, without compromising on brand integrity. Showbox for brands assures that the content created is completely in line with the brand's guidelines, enabling brands to approach smaller influencers as well, and therefore organically targeting very specific audiences.