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IAB UK Believes Digital's ROI Metrics Will Protect It From Post-Brexit Budget Cuts

What does Brexit mean for the UK's digital advertising industry? Tim Elkington, chief strategy officer at the IAB UK, believes experience from the not-too-distant past might help provide some reassurances. "Industries where it's very easy to measure sales, where you can demonstrate ROI quite quickly, are probably the sorts of industries that will be most resilient," he said.

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