• by Joe Mandese  @mp_joemandese, July 7, 2016

Mediaocean, the dominant provider of media-buying and payment processing for agencies, has acquired Invision, a company specializing in processing “cross-device” media sales for major media companies. The deal is the latest in a string of acquisitions and partnership deals ment to transform Mediaocean from a data processor and bill payment service provider to an end-to-end provider of media buying and selling software for supply and demand sides of the advertising industry.

"As marketing transforms into multi-screen, IP-based cross media, the futures, spot and real time markets are converging,” Mediaocean CEO Bill Wise said in a statement announcing the deal this morning.

Terms of the deal were not disclosed, but Invision, which was founded in 1993, provides technology enabling the television industry to manage its advertising sales, manage inventory and steward deals.

It marks the fourth acquisition by Mediaocean since it was acquired by private equity firm Vista Equity Partners last year. Since January, Mediaocean has acquired BCC AdSystems (servicing Australia and East Asia) and media-planning software provider ColSpace.