BIZ DEV: Hanwha L&C Surfaces Names The Republik As AOR

Following a 3-month review, Hanwha L&C Surfaces named The Republik as its agency of record. Previously, the brand took a three-year advertising hiatus and prior to that, advertising was handled by Rocket Red. Hanwha L&C Surfaces manufactures HanStone Quartz and Hanex Solid Surfaces for home and commercial construction. Agency selection was handled by Bob Paradiso, vice president of sales and marketing at Hanwha. Two other review participants were Passport Advertising and an unnamed Atlanta-based agency. A $2 million budget will go to marketing, planning, branding and strategy, digital and social media advertising, content development, packaging and collateral design, public relations and product placement. Advertising will target residential and commercial architects, designers, builders and surfacing fabricators.
Next story loading loading..