Rasmus Bjurström departs from OMD to join Perfect Fools as strategic director, a new post at the agency.
Starting in August, Bjurström will have wide-ranging responsibilities as the international creative shop seeks to boost its strategic offerings. Some of his key priorities will include "developing brand strategies and evolving its media offering across all consumer touch-points in owned, earned and bought channels," as well as developing new strategic tools and processes to bring together the creative and technical teams. And he will recruit several new team members as the agency plans to round out its strategy department.
Bjurström will report to CEO Ann Ystén and sit on the agency management team. He will be based in Perfect Fools' Stockholm office.
Bjurström joins from OMD Sweden where he was creative director with brands including PepsiCo, Orkla, and Disney. Previous OMD client work includes Carlsberg, Asics and McDonalds.
"Rasmus brings valuable knowledge both from the digital and media world, which is timely given that more clients look to us for their overall communication strategy," says Ystén. "Rasmus fits well into the Perfect Fools culture of talented and ambitious creative thinkers with a makers mentality.”