Last week, AcuityAds’ self-serve programmatic marketing platform went live in the European region. The platform offers targeted advertising for campaigns using online display, video, mobile and social channels.
"Programmatic adoption rates continue to climb in all the major European markets, and we can now offer brands and agencies instant access to a self-serve programmatic platform including training and onboarding program to help them to achieve their digital advertising goals," said Joe Ontman, CRO of AcuityAds.
The programmatic market in Europe is expected to grow to $9 billion by 2018, as Acuity establishes a foothold on the continent. Acuity’s European organization will be based in Amsterdam, Netherlands.
Brightcom, the Israeli tech firm, is one of the first adopters of Acuity’s European platform after having used Acuity’s platform in North America.