Around the Net
Email Marketers Prioritising Automation In 2016
- MarketingProfs, Wednesday, July 13, 2016 8:23 AM
Email marketers say their top areas of focus this year are automation, measurement, and campaign strategy, according to a recent report from Econsultancy and Adestra. Respondents included in-house marketers for companies (66%) and agencies/consultants/vendors (34%). Some 34% of email marketers say automated campaigns are one of their top three areas of focus in 2016.
