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Email Marketers Prioritising Automation In 2016

Email marketers say their top areas of focus this year are automation, measurement, and campaign strategy, according to a recent report from Econsultancy and Adestra. Respondents included in-house marketers for companies (66%) and agencies/consultants/vendors (34%). Some 34% of email marketers say automated campaigns are one of their top three areas of focus in 2016.

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