Terri & Sandy Lands BJ's Biz

BJ's Wholesale Club has handpicked Terri & Sandy to help rebrand the membership warehouse chain. The agency will create an integrated campaign, including TV, radio. digital content and brand identity, that will launch in the fall.

The creative will "help consumers discover how the quality, selection and incredible value BJ’s offers can help them live a full life," says Terri Meyer, co-founder, Terri & Sandy. The agency also plans on moving the club into a "new direction," says the agency.

The club currently operates 213 clubs and 128 BJ's Gas locations 15 states.

“BJ's Wholesale offers families outstanding value without sacrificing fun and quality,” stated Bari Harlam, EVP, marketing and membership. “We’re confident that Terri & Sandy will bring the creativity and insight to help us connect with families and tell our story.”

Earlier this week, Walmart, parent company to Sam's Club, a competitor of BJ's, announced it was forming a partnership with Publicis Groupe. The relationship, which went into effect July 1, initially applies to Walmart’s U.S. advertising and in-store creative, for which the Publicis entity will serve as the “primary” agency of record.

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