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A Month After Brexit Vote, Ad Industry Must Decide

  • The Drum, Monday, July 25, 2016 9:19 AM

The panic that initially gripped the industry is subsiding and the alarm that had some twitchy clients pulling spend is giving way to pragmatism. Whether it’s the “calmness” of Publicis Groupe chief Maurice Lévy or Premier Foods' refusal to scrap its annual ad spend target, there is a realisation four weeks on from the vote that its real tremors will be felt over many years.

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