Vungle Sees 400% Growth In Mobile Video Ads In China

Vungle, a video ad network, announced revenue growth of 400% in China since the beginning of 2015. This growth comes on the heels of the company opening offices in Beijing, Seoul and Tokyo this past year.

According to research from Media Partners Asia, online video revenue in the APAC region is projected to reach $35 billion in 2021, of which China will account for 76%

“As we look to expand our footprint in China and throughout the APAC region, we are excited by the prospect of providing even more developers with the infrastructure to maximize revenues and drive user engagement,” stated Zain Jaffer, Vungle’s CEO. China may soon be Vungle’s biggest market.

While many companies try to repurpose content that worked well in the West for the Chinese market, Vungle has reportedly built a team of Chinese speaking engineers that can build or tweak ad products to client specifications.

As an example of what Vungle can do, the company recently partnered with Playrix, a developer of free-to-play mobile games. Vungle drove up install volume by 36% and revenue by 43%. The company also saw eCPMs triple, fill rates increase from 55% to almost 90%, and a 40% lift in revenue in China.

The APAC region tends to be mobile-first or only -- capturing the attention of users within the strict regulation and high walls of mainland China will be a boon to Vungle.

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