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IPlayer Doesn't Save The Day As Top Gear Viewers Nearly Halve In A Month

Top Gear began with more than 6 million viewers in consolidated figures, which include people who recorded it and watched it in the subsequent seven days. The iPlayer figures reveal that Top Gear’s total audience, including its entire TV audience and iPlayer requests, effectively halved in three weeks, from 7.8 million for its first episode to 4.1 million for episode four.

Read the whole story at The Guardian »

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