Around the Net

Apple Sales Are Down But Interest In AR Is Sky High

  • Campaign, Wednesday, July 27, 2016 7:52 AM

Tim Cook was speaking as Apple reported a second-quarter 15% decline in sales. Responding to a question about Pokémon Go, Cook described the popularity of the game as "incredible." He said: "AR can be really great. And we have been and continue to invest a lot in this. We are high on AR for the long run. We think there are great things for customers and a great commercial opportunity."

Read the whole story at Campaign »

Next story loading loading..