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Email Is Millennials' Favourite Brand Contact Channel

There are many ways marketers can connect with Millennials, and email marketing should be a key anchor of their outreach strategy. According to a survey from Adobe, 58% of Millennials say email is their preferred way to be contacted by a brand. With this in mind, there are several tactics email marketers can implement to build a strong connection with the Millennial generation.

Read the whole story at Huffington Post »

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