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Publicis One Overhaul Will Be A Model For Others, Holding Group Claims

  • The Drum, Friday, July 29, 2016 8:01 AM
In just six months, Publicis has created its new approach to emerging markets "Publicis One," and it believes it could be a new model for agencies across the globe. The advertising holding group announced a huge overhaul to its business in late 2015, perhaps the most dramatic being to put every market outside of its top 20 under one P&L.

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