Commentary
Microsoft: Think About IoT/VR/AR Strategically
- by Chuck Martin , Staff Writer, August 5, 2016
the next generation of mixed reality experiences cannot be engaged as one-offs, says Microsoft's Thom Gruhler, You need a strategy and to think holistically about the place of these platforms for your brand.
PRESENTER Thom Gruhler, Corporate Vice President, Brand and Integrated Marketing, Microsoft
Find the rest of this session, and more, at our IoT Marketing Forum Agenda page.
Chuck Martin is Editor of the AI & IoT Daily at MediaPost and writes the daily Connected Thinking column. He is a NY Times Business bestselling author and his latest book is “Digital Transformation 3.0” (The New Business-to-Consumer Connections of The Internet of Things.) He is CEO of Net Future Institute and a frequent keynote speaker internationally. Follow him on Twitter @chuckmartin and contact him at Chuck@MediaPost.com.
