Commentary

Microsoft: Think About IoT/VR/AR Strategically

the next generation of mixed reality experiences cannot be engaged as one-offs, says Microsoft's Thom Gruhler, You need a strategy and to think holistically about the place of these platforms for your brand. 

PRESENTER Thom Gruhler, Corporate Vice President, Brand and Integrated Marketing, Microsoft

Find the rest of this session, and more, at our IoT Marketing Forum Agenda page.

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