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DC Thomson Automated Inventory For Direct Selling

  • The Drum, Friday, August 5, 2016 8:01 AM

DC Thomson is the latest publisher to offer automated guaranteed inventory to agencies and advertisers -- a move it claims takes it closer to a "utopia" of quality and quantity as opposed to relying on high-volume, low-yield ad inventory. The publisher of The Beano has brought on board Ad Eye to facilitate the guarantee that will effectively streamline the RFP method for automated trading.

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