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Group M Retains BT Through New MEC 'Team Connect' Division

BT has retained Group M for its combined media account in an arrangement that will see staff from Maxus and MEC come together in a new bespoke unit, Team Connect. Maxus already handled the BT and Plusnet brands -- worth upwards of GBP100m a year -- while MEC looked after EE, worth in the region of GBP60m. BT bought EE for GBP12.5bn in January.

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