NEW! Colorado Lottery Creates 3-D Installation At Denver PokeStop

by Amy Corr @MediaPostOTL, August 5, 2016

Capitalizing on the Pokémon GO craze, the Colorado Lottery placed a 3-D cube art installation at a PokéStop in Denver's Confluence Park. The blue six-foot-tall cube looks exactly like its digital counterpart within the mobile game. Visitors can see the cube from 9 a.m. to 5 p.m., located on the lawn at the corner of the bike path between Cherry Creek and the bridge to REI. The goal of the campaign is to remind people that proceeds from the Colorado Lottery are invested to protect Colorado's wilderness and create trails, parks, pools and recreation. Or, it's a sign of the apocalypse. Cactus created the installation. See it here, here and here.

ad campaign, creative, tv

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