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Mobile Budgets To Increase, Despite Privacy Concerns

  • Campaign, Tuesday, August 9, 2016 7:23 AM

In today’s State of the Industry: Mobile Marketing in EMEA report, almost all marketers and advertising professionals (91%) are planning for increased mobile budgets in the next 12 months. Nearly half of those surveyed (45%) anticipate growth in excess of 25%. But 36% said consumer privacy concerns are the largest barrier to growth of the mobile marketing industry in Europe.

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