BIZ DEV: Zenergy Communications Named AOR For HumanCharger

Zenergy Communications was named North American agency of record for Valkee's HumanCharger brand. Created in 2007, the HumanCharger is a light therapy device that can be used to increase mental alertness, reduce jet lag and improve overall mood by helping the body reset its circadian rhythm. To do so, the device sends a UV-Free blue-enriched white light through LED earbuds to the light-sensitive regions of the brain. "We are excited to work with Zenergy Communications to build brand awareness and drive sales for HumanCharger in North America," said Nick Ieraci, chief operating officer, North America, Valkee. "We are confident that their expertise in the development and implementation of launch strategies coupled with Zenergy's history in the technology and consumer products industry will be impactful."

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