launched Generation Beyond, a
national educational program to bring the science of space into thousands of classrooms. One interesting aspect of the program is the Mars Experience Bus. Windows of an ordinary school bus were
morphed to take kids on a tour of the Martian surface. The bus will travel the country,
providing students with a unique riding experience: the virtual
reality vehicle replicates 200 square miles of the Martian surface. When the bus turns, the landscape turns just as it would in any bus ride. McCann
created the campaign.