44% Consider Move-In Ready House To Be One With Smart Technology Already Installed

Consumers may or may not agree on what a smart home is, but many of them would want one.

While the majority of consumers would want a move-in ready home, many also want that home to be smart, based on a new survey.

Almost three quarters (71%) of U.S. consumers would want a move-in ready home and almost half (44%) of those define that as a home with smart home technology already installed.

The survey of 1,300 U.S. adults, 800 of whom already own a smart product, was conducted by Parks Associates for Coldwell Banker.

Of those would be in the market to buy a house today, many expect traditional things like heating and cooling to be installed. Here’s the breakdown of what ‘move-in ready’ means to consumers:

  • 85% -- Has updated heating and cooling
  • 83% -- Has updated kitchen and bathrooms
  • 74% -- Has new appliances
  • 45% -- Is new construction
  • 44% -- Has smart home technology installed

While having smart technology is last on the list of how consumers define move-in ready, it still is perceived to be important.

If two homes were exactly alike, most (54%) Americans would opt for the smart home, the study found.

More than a third (36%) said that having smart technology is a major selling point when buying a home.

There were slight differences by demographics, with millennials having the most interest in smart homes. Here’s the breakdown of those who expressed in an interest in smart homes:

  • 61% -- Millennials
  • 59% -- Parents
  • 52% -- Gen X
  • 50% -- Boomers

The results also shed some light on the potential marketing of smart home products not yet installed.

About a third (32%) of consumers said they would be intimidated to install smart technology themselves.

The majority (57%) also would consider an older home if it had smart home technology.

The IoT marketing challenge of the day is that many consumers want smart home technology but they don’t’ really want to be the ones to get it there or make it to work.


7 comments about "44% Consider Move-In Ready House To Be One With Smart Technology Already Installed".
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  1. Ed Papazian from Media Dynamics Inc, August 12, 2016 at 9:19 a.m.

    So, if a home that is up for sale isn't a "smart house" it will command a lower price or won't be salable at all? Hmmm? Somehow I think that other factors might carry a good deal more weight in the buyer's decision.

  2. Larry steven Londre from Londre Marketing Consultants, LLC and USC, August 12, 2016 at 9:43 a.m.

    There's a bunch more when looking at buyers and sellers. Much more sophistication. Looking at all of the marketing factors in the 9P's of marketing, what about location, location, location and Price.  Plus Presentation, People (demographics, geographics, psychological, behaviors and technographics), local schools, and more. This is a superficial article.  Buy the worst home in the best neighborhood, at the "right" price and fix it up. That's better advice. 

  3. Paula Lynn from Who Else Unlimited, August 12, 2016 at 9:45 a.m.

    With all the problems with security and connections, a smart house buy is going to cost people more than anyone could ever afford. We must get off this selfishie immediacy merry go round before we lose ourselves into a vortex of indentureness. Pandora - over and out.

  4. Chuck Martin from Chuck Martin replied, August 12, 2016 at 9:47 a.m.

    Perhaps, Ed, though the survey did note many other factors are involved.

  5. Craig Spiezle from AgeLight LLC, August 12, 2016 at 9:48 a.m.

    Te key question is what is a smart home and perhaps most importantly is what about the secuirty, privacy and sustainability of the devices and the data?  As smart homes become the norm we need to address these key peraonal safety issues and enable safe "reprovisionining" of the smart home to new buyers and rentors.   more at and

  6. Chuck Martin from Chuck Martin replied, August 12, 2016 at 9:48 a.m.

    The article is base on the survey conducted, Larry.

  7. Chuck Martin from Chuck Martin replied, August 12, 2016 at 10:52 a.m.

    Agree, Craig. We've been covering security and privacy issues here in the IoT Daily on a regular basis.

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