J. Walcher Communications was tapped by Anza-Borrego Foundation (ABF) to build brand awareness of the foundation and the offerings of Anza-Borrego Desert State Park, the largest state park in
California. The agency will lead ABF's media relations efforts, with the goal of generating increased funds for the nonprofit, building membership and increasing visitors to the park. Since 1967, ABF
has been promoting the conservation of the land, wildlife and culture of Anza-Borrego Desert State Park. Through donations and dedicated efforts, ABF is able to acquire thousands of acres of land for
the Park yearly, educate the public about the Park and back research.
