Geico launched "It's Not Surprising," a
new
savings campaign that features actual customers and how much they saved after switching insurance companies. The ad starts with a group of
kids playing Marco Polo in a pool. Also inside the pool is a confused, resurrected, Marco Polo, wondering what the fuss is all about. Having Marco Polo in the pool is surprising, says the ad. It isn't
surprising to save money using Geico.
The Martin Agency created the campaign.