I have enjoyed watching the athletic competitions of the Rio Olympics. It is thrilling to see the world quite literally come together in one place, to share and experience so much. But I cannot help but wonder if proximity technology could have helped manage some of the games more obvious challenges: long lines and empty seats?
These are problems for any venue or team. The NBA, NFL, NHL and MLB miss out on more than $1 billion in yearly revenue from unsold tickets alone. That’s why already over half of all major league teams use proximity technologies to help manage lines, sell seats and engage and retarget fans away from the stadium.
Of course, the Olympics are different in that they are a huge, multi-site, multi-event competition that plays out over weeks. All of this happens under the critical glare of the world’s eye, and with the common knowledge that the host nation has spent billions to make it happen.
Given their significance on the global stage, anything that makes the Olympics experience smoother, gets people in the stands and creates additional value for the host nation must be a good thing. Here are my ideas on how proximity technologies could be used to make the next Olympics even better.
The Olympics bring the world together every couple of years to celebrate and that’s a fantastic thing. But for the games to get to a new ‘personal best’ each and every quadrennial, it’s essential that organizers be opportunistic and follow the lead of the litany of professional and amateur athletics organizations using proximity technology to solve the same kind of problems that plagued the Rio Olympics.