Ad Tech Start-Up Acquired By Chinese Consortium For $900 Million

A consortium of Chinese investors led by Zhiyong Zhang, chairman of Beijing Miteno Communication Technology, have acquired the ad tech startup for about $900 million in an all-cash deal. Eventually, the company will land in the sole hands of Miteno, a Chinese tech conglomerate. 

Through demand-side platforms and ad exchanges, provides products to create, target and analyze advertising campaigns, supporting publishers like the Yahoo Bing Network.

With a foothold in the Chinese capital markets, sees new opportunities through organic growth and acquisitions in China and the U.S. The transaction, now closed, was paid with $426 million from the consortium and the rest diversified in a pool of global investment funds co-owned by Divyank Turakhia and Bhavin Turakhia.



Brothers Div Turakhia -- who founded -- and Bhavin Turakhia led the transaction.

“The business received a lot of interest, seven bidders from around the world,” Bhavin Turakhia said in a prepared statement. “During the intensive phases, there were 20-plus lawyers in a room, and the excitement was palpable. I am excited about being able to get back to launching and growing the new startups that I have been working on.”

Div Turakhia started his first Internet business in 1996 at age 14 and made his first $1 million at 18, his first $100 million at 23, and has now crossed his first $1 billion at the age of 34, per the release.

Breaking distribution into buckets, the company manages about $450 million of annual advertising revenue through its platform, about 52% generated by mobile users. Some 90% of's total revenue comes from the U.S.

With seven offices worldwide, including global headquarters in Dubai, and U.S. headquarters in New York City, has more than 800 employees, up from 650 in 2015.

Company stats estimate its technology manages traffic that generates more than 70 million paid ad clicks each month, as of the first quarter in 2016. It reached this goal by identifying user search intent and displaying relevant search keywords that lead to display of search ads bought by advertisers on a cost per click (CPC) pricing model. 

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