• by Larissa Faw , September 6, 2016

Influencer marketing agency Seen is introducing two new services, Snapfluence and Creators, as part of what it’s calling a “reimagined” approach to influencer marketing. It is aimed at bringing back the human element to social marketing partnerships. 

Whereas some agencies serve as agents between influencers and brands, others rely on automated services to identify the influencers with the most followers.

Seen does not use an automated system; it seeks to protect the authenticity between brands and influencers by serving as a hands-on matchmaker.

To that end, the agency is developing a content creator community (Snapfluence) that will provide content, learning tools and industry news to help creatives better understand their rights and opportunities. Other resources include FTC guidelines to freelancer tax issues, that help individuals navigate this trade.  

"Snapfluence is designed for anyone who is considering or practicing content creation," says Brian Zuercher, CEO & Founder, Seen. "The community is tailored to influencer content creators, with a focus on visual content.”

To better serve brand marketers, Seen is also launching Creators, a curated directory of creative talent intended to help marketers identify the right people for their campaigns. In addition to discovery, the product suite also includes collaboration features to make influencer and marketer communication more streamlined and efficient. 

"We are working to elevate the conversation of brand and content creator relationships, and how valuable they can be," Zuercher adds.