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Tag Heuer Uses Pitch To Activate Premier League Deal

  • Campaign, Wednesday, September 7, 2016 6:23 AM

Luxury watch brand TAG Heuer has appointed Pitch to activate its new partnership with the Premier League.  The brand signed a three-year sponsorship deal in April to become the "official timekeeper" of the Premier League for the coming season. Referees are now keeping time with the TAG Heuer Connected watch and fourth officials are using TAG Heuer substitution boards.

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