- Campaign, Thursday, September 8, 2016 6:46 AM
ITV has already warned that its revenues will be down by 5-10% in September compared with a year ago, when the Rugby World Cup gave it a fillip. However, Channel 4 is hoping its
Paralympics coverage will shore up ad revenues. Media buyers have differing views. Some say October could be down by as much as 10%, but others believe it will decline only slightly.
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