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Tubemogul Launches Location-Based Targetting

  • The Drum, Monday, September 12, 2016 6:28 AM

Tubemogul is partnering with independent mobile location data company Factual to offer advertisers deterministic targeting beyond the walled gardens around the likes of Facebook and Google. The partnership revolves around Factual’s Geopulse Proximity and Geopulse Audience tools, which are now available within Tubemogul’s software platform.

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