Around the Net
Coca-Cola Zero Leads UK Ad Awareness Scores
- Marketing Week, Tuesday, September 13, 2016 6:21 AM
Coca-Cola Zero Sugar achieved the greatest rise in ad awareness in August of any UK brand, according to YouGov BrandIndex data, with the market research company suggesting the summer campaign has “been a success so far”. Its ad awareness score rose from 6% in early July to 17% in the last weeks of August.
