BIZ DEV: Intel Names TBWA\Chiat\Day Global B2B AOR

TBWA\Chiat\Day was named global B2B agency of record for Intel Corporation, following a three-month pitch process. MRM/McCann previously handled the work. Creative and strategic duties will be split between the agency's Los Angeles and New York offices, with TBWA\London, TBWA\Hakuhodo in Japan, TBWA\Greater China, TBWA\Düsseldorf working on regional market work. Omnicom sister agency Doremus will serve as B2B lead generation partner on the account.

"Our company strategy is about powering the billions of smart, connected computing devices across the globe," said Kathy Garchow, Intel's director of business marketing strategy. "Our work with TBWA\Chiat\Day will help us better connect how our technology enables our business customers to achieve their success."

Added Erin Riley, president of TBWA\Chiat\Day LA: "We are thrilled to partner with Intel, a brand whose value, influence and pioneering technologies continue to push the boundaries of what's possible."

Intel spent $103.7 million on measured media in 2015 and $31.1 million the first quarter of 2016, according to Kantar Media.



Next story loading loading..