La Quinta Inns & Suites has selected Horizon Media as its media AOR following a competitive review. Horizon will be responsible for communications planning and paid media activations across all channels for La Quinta's portfolio, which includes La Quinta Inn and Suites and La Quinta Inn brands.
La Quinta spent $35 million on ads in 2015 according to Kantar Media. About $13.1 million of that was earmarked for TV advertising, according to iSpot.tv, compared to $13.3 million spent by Marriott and $10.7 million by Best Western.
Horizon’s first work will launch in January 2017 with an integrated campaign that will promote the hotel chain across the U.S. to business travelers who are considering select service hotel options. Some of the amenities highlighted in the ads will include the free "Bright Side Breakfast," free high-speed internet, business center, and bright in-room work areas.
“We were impressed with Horizon’s strategic thinking and data driven insights,” stated Julie Cary, EVP and chief marketing officer, La Quinta.
Earlier this year, La Quinta introduced an ad campaign that highlighted the hotel chain as the place to recreate the comfort of one's home.
La Quinta's portfolio consists of more than 880 properties representing approximately 87,500 rooms located in 48 states in the U.S., and in Canada, Mexico and Honduras. These properties operate under the La Quinta Inn & Suites, La Quinta Inn and LQ Hotel brands.