For better or worse, people are getting seriously pumped for the upcoming presidential debates. (Given the evident bloodlust, the Coliseum in Rome seems like an appropriate venue.)
To harness some
of this excitement, Twitter plans to stream Bloomberg Television’s live broadcast of the brawls directly on its platform.
If you don’t recall, Twitter and Bloomberg Media first teamed up back in July so the social
giant could stream select Bloomberg TV programs. The pair is thus calling this a partnership expansion.
The streams will feature additional Bloomberg Politics programming 30 minutes
before and after each of the four scheduled debates -- the first set for Monday.
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No one’s discussing financial terms of the deal, but I wouldn’t be surprised if Bloomberg sees it
as purely promotional. While Twitter’s live video strategy remains a work in progress, it will obviously expand Bloomberg’s reach.
And, Twitter executives make a pretty good case
that theirs is the perfect platform for such a political spectacle. “Twitter is where the 2016 presidential election is happening every single day,” Anthony Noto, Twitter's chief financial
officer, stated.
There were ten million tweets sent during the first U.S. Presidential debate of the 2012 election cycle, which was the most watched U.S. Presidential debate in history.
Earlier this year, meanwhile, tweets sent during the first Democratic and Republican primary debates surpassed a billion impressions.
Also of note, more than half of all tweets sent about the
2016 election are from people 25 years old and younger, by Twitter’s estimate.
In case you’re interested -- and I suspect that you are -- the stream will be available at debates.twitter.com,
in Twitter Moments or on @bpolitics.