BARKER was awarded creative duties for New York-based fitness and barre studio Physique 57. The agency is first AOR for its video on-demand service, and will handle strategy, creative and media
planning and buying. BARKER is currently developing new work, slated to go launch in November.
"Video provides for one of the most captive mediums to showcase a brand's story," said John Barker,
founder and chief idea officer of BARKER. "We're looking forward to capturing and amplifying the essence of what makes it special in order to catapult it forward."