Integral Ad Science (IAS) announced on Thursday that the Media Rating Council (MRC) has given it accreditation for Sophisticated Invalid Traffic (SIVT) detection for online mobile and
desktop traffic.
IAS was also granted accreditation for mobile Web and in-app viewability measurement for display and video ads, as well as continued accreditation for brand risk
monitoring. MRC also gave IAS continued accreditation for blocking of display ads that fail to meet brand risk parameters, as well as for viewable desktop display and video ad impression
measurement.
"The MRC accreditation process is rigorous and for good reason; marketers need a trusted source for guidance when deciphering between solutions in this complex and
cluttered ecosystem,” David Hahn, IAS’ EVP of strategy told Real-Time Daily via email.
“Going forward, we’ll continue to focus on... fighting the
good fight alongside the MRC,” added Hahn.