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Unilever Centralises Global And Local Marketing Teams To Reach 'Super-Connected' Customers

  • Campaign, Friday, September 23, 2016 8:30 AM

Unilever has centralised its global and local marketing functions into a single team to ensure its marketers are better equipped in today's "super-connected" consumer landscape. Under the changes, local "brand builders" at Unilever, which owns brands including Persil and Lynx, will report directly to "brand developers", the global marketers in charge of brand positioning and strategy.

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