Around the Net
Instagram More Than Doubles Its Advertiser Base In Six Months
- Fortune, Friday, September 23, 2016 6:37 AM
Instagram has 500,000 advertisers, more than double the number it had in February, the Facebook-owned company reported. Instagram was acquired by Facebook for $1 billion four years ago and launched an ad program in September, Fortune reported. "The fast rise shows a strong momentum with advertisers that want to reach its 500 million monthly active users. Instagram’s advertiser numbers, however, are still far cry from that of Facebook, which is estimated to have 2 million advertisers. But Instagram has already surpassed other, older social media sites like Twitter, which has just over 100,000 advertisers. Instagram’s COO Marne Levine said that while the most of the world’s top brands are currently advertising on Instagram, most of the social app’s advertisers are small businesses," Fortune reported.
