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Timing Is Crucial In Abandoned Cart Email Marketing

  • BizReport, Friday, September 30, 2016 9:29 AM

Researchers with Barilliance looked at how some merchants use triggered emails in the case of cart abandoners. They found that triggered emails at specific times post-abandon can increase conversions of those carts by up to 18%. The merchants in the report sent emails after the 1-hour, 24-hour and 72-hour marks.

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