Commentary

Video Tips for Facebook

Videos with superscript and subtitles perform markedly better on Facebook than those without, Joey-Lyn Adessa, Senior Director, Strategy, Mindshare, explained during the “Keeping Pace with Facebook’s Evolution” at OMMA Social in New York City last week. Though creatives might balk at the idea, Adessa said it’s important to design for the lowest common denominator, which means assuming people are not turning on the sound. 


Find the rest of this session, and more, at our OMMA Social Agenda page.

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